Public Relations: Strategies and Tactics (10th Edition) by Dennis L. Wilcox
- Publisher: Pearson; 10 edition (January 29, 2011)
- Language: English ISBN-10:
- Hardcover: 624 pages ISBN-13:
- ISBN-10: 0205770886
Updated in a 10 th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
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